British Motorcycles Market 2023 – Data, Insight
British Motorcycles Market is stable. 2022 sales have been 122.531 (+3.5%) while electric L1 segment moved up 81.2% and the L3 segment +13.8%. Honda is market leader.
UK Motorcycles Industry Trend and Perspectives
Accordingly to data released by the Kingdom Office for National Statistics, the economy is deteriorating in Great Britain, month after month and the “technical recession” could be confirmed within December GDP figures after than it fell in negative in August.
Production is already negative and consumer’s spending is declining, hit by the last 40 years record inflation and not yet well supported by the new government.
The economic environment explains for the most the trend within the 2-wheeler market.
After a quite positive first half, ended with sales up in double-digit pushed by electric vehicles boom and entry level motorcycles segment, in the third quarter the market fell down 11.3% and in the Q4 lost 4.8%.
Sales are heavily depending by the manufacturers difficulties to feed the network, due to the short production caused by raw materials cost and shortness, in particular in the microchips area. Consequently, the sales trend is not linear, but -depending on bulk of new vehicles shipments – show an erratic trend.
Full Year 2022 sales have been 122.531 (+3.5%) while electric L1 segment moved up 81.2% and the L3 segment +13.8%.
On top of the competitive arena there is Honda with 23.757 sales (+20.3%) followed by Yamaha with 14.829 (+8.7%) BMW with 8.723 (-5.6%) and Triumph with 8.271 (-10.4%).
