“It takes decades:” Harley-Davidson CEO promises long-term transition to all-electric
Even though it was one of the first big-name motorcycle manufacturers to begin going electric, Harley-Davidson CEO Jochen Zeitz expects that the transition to all-electric will require “a long-term transition”.
Speaking to Dezeen, an influential architecture, interiors and design magazine, Zeitz said: “At some point in time, Harley Davidson will be all-electric. But that’s a long-term transition that needs to happen. It’s not something you do overnight.”
Harley-Davidson launched its first electric motorcycle in 2018 with the LiveWire – a brand the company has since spun off into a separate company.
But Zeitz doesn’t see his company ditching petrol motorcycles