Triumph 2023 Chrome Collection: “We Know The No. 1 Driver Is The Looks…” – Roadracing World Magazine
Copyright 2022, Roadracing World Publishing, Inc.
by Michael Gougis
Triumph knows its customers. And while the company is a player in the performance, sporting and racing segment – winning the Daytona 200, winning in World Supersport, the sole engine supplier in Moto2 – Triumph knows that for many of its clients performance isn’t their primary interest. Or, as one Triumph manager said, “Those customers don’t care about another 5 PS (4.93 bhp).”
The company proved that last year with its Gold Line special models. Produced for one year only, the specials were visually distinctive, offering an element of exclusivity for
