Top Five Reasons Driving the Emergence of Adventure Motorcycle Segment in India
For the longest time, the Indian motorbike market was known for producing fuel-efficient daily commute motorcycles. Things slowly started changing after the mid-2000s and there was an emergence of mid-segment performance-oriented motorcycles. The new segment inspired manufacturers to experiment and affordable adventure motorcycles found their way to the market. The adventure motorcycle presented the blend of a dirt bike with practicality. The initial response, however, was cold and it got limited to a niche buyers base. But off late, with the launch of new adventure bike options in the 200 cc category, things have shown signs of improvement. Options like