Register now for FREE unlimited access to Reuters.com
Feb 8 (Reuters) – Harley-Davidson Inc reported on Tuesday a sharp jump in revenue and an unexpected profit for the fourth quarter, boosted byprice hikes and a shift towardsales of higher-margin touring and cruiser motorcycles, sending its shares up nearly 15%.
In the midst of nearly a two-year sales drop, Harley reset its strategy in 2020 to focus on selling its high-margin Touring, large Cruiser and Trike bikes to older
THIS STEINWAY with a license plate is the 2022
R 18 Transcontinental, the German company’s first American-style full-dresser motorcycle, powered by a 1.8-liter horizontally opposed engine and naked cultural appropriation.
You may wonder why? Or even, what the hell? Is the Harley-Davidson Electra Glide that good BMW felt it had to be copied? What forces have brought this dreadnought to our shores?
I can explain: BMW Group, including Motorrad, is based in Munich, capital of Bavaria, gateway to the Alps and one of the world’s most popular riding destinations. And when Motorrad executives themselves would go out to ride,
It’s the question or comment I got most often while riding BMW’s new R 18 cruiser, so let’s address it right off the top: Is the R 18 cruiser lineup Bavaria’s bid to take on Harley-Davidson (and Indian)? And if so, is the R 18 “BMW’s Harley” – something it was often accused of being while I was riding it. Answer One: Well, I guess so. Answer Two: No.
Let’s dig a little deeper. Back in the late 1990s, BMW took an
By Rajesh Kumar Singh, Ankit Ajmera
CHICAGO (Reuters) – Harley-Davidson Inc’s shares plunged more than 20% on Tuesday after the motorcycle maker unexpectedly swung to a quarterly loss, overshadowing a new turnaround plan that targets low double-digit earnings growth through 2025.
Since the middle of last year, the Milwaukee, Wisconsin-based company has shifted focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers.